How To Sell Restricted Products on Amazon

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Amazon is a vast and lucrative marketplace, home to millions of sellers vying for the attention of customers. But did you know that some product categories are restricted, requiring special approval to sell? If you’re interested in selling restricted products on Amazon, you’ve come to the right place. This comprehensive guide will walk you through everything you need to know, from understanding restricted products to obtaining approval and successful selling strategies. So let’s get started.


To sell restricted products on Amazon, you need to first identify whether your product is restricted by using the Amazon Seller App, your Seller Central Account, or Amazon’s Restricted Products List. If your product is restricted, ensure you have a Professional Seller account and good performance metrics. Then, provide proof of product authenticity and research the specific requirements for your product category. Apply for approval through Seller Central and provide any additional information requested by Amazon. Always comply with legal considerations and Amazon’s policies, and monitor your listings regularly.

Understanding Restricted Products on Amazon

Restricted products on Amazon are items that require special approval to list and sell. This is in place to ensure customer safety, comply with legal requirements, and maintain a positive buying experience. Some examples of restricted products include alcohol, animals and animal-related products, art, automotive and powersports items, composite wood products, cosmetics and skin/hair care, dietary supplements, drugs and drug paraphernalia, explosives, weapons, and related items, food and beverages, and more. The list can vary depending on the marketplace and national laws, so always check the list of restricted products and categories for your specific country or marketplace.

Identifying Restricted Products

So how do you know if your product is restricted? There are several ways:

  1. Amazon Seller App: Use the Amazon Seller App to scan the product. If it’s restricted, the app will notify you.
  2. Seller Central Account: Attempt to add the product in your Amazon Seller Central account. If the product is gated or restricted, you will see limitations or requirements for approval.
  3. Amazon’s Restricted Products List: Review Amazon’s restricted products list for your specific marketplace.

Getting Approval to Sell Restricted Products

Obtaining approval to sell restricted products on Amazon involves a few steps. Here’s a simplified guide:

  1. Professional Seller Status: Ensure you have a Professional Seller account. Amazon requires this for selling in most restricted categories.
  2. Good Performance Metrics: Maintain good performance metrics, such as order defect rate, cancellation rate, and late shipment rate.
  3. Proof of Product Authenticity: Provide invoices or other documentation from authorized suppliers to prove the authenticity of your products.
  4. Research Specific Requirements: Each restricted category has different rules and requirements. Make sure you understand the specific requirements for the category you want to sell in.
  5. Apply for Approval: Apply for approval through Seller Central. If your product is gated, click on the “Listing limitations apply” badge and follow the instructions to request approval.
  6. Provide Additional Information: Depending on the category, Amazon may ask for additional documents, performance proof, or other qualifications.
  7. Wait for Amazon’s Decision: After submitting your application, Amazon will review it and either approve or deny your request. The approval process can take anywhere from a few days to several weeks.

Selling restricted products isn’t just about getting Amazon’s approval. You also need to comply with various legal considerations, including age restrictions, licensing and permits, training employees, online sales verification, marketplace-specific rules, regional laws, and potential penalties for non-compliance. It’s advisable to consult with a legal professional to ensure you’re meeting all the necessary legal requirements.

Consequences of Selling Restricted Products Without Permission

Selling restricted products without permission can lead to severe consequences, including fines, imprisonment, loss of license, listing cancellation, suspension or termination of selling privileges, destruction of inventory without reimbursement, permanent withholding of payments, and reputational damage. Always ensure you have the necessary approvals before listing restricted products to avoid these penalties.

Tips and Strategies for Selling Restricted Products Successfully

Successfully selling restricted products on Amazon requires a careful approach. Here are some useful tips:

  1. Understand Amazon’s Policies: Familiarize yourself with Amazon’s guidelines and acceptance policies for prohibited and restricted products and services.
  2. Ensure Product Authenticity: Provide invoices from authorized wholesalers demonstrating the purchase of a minimum number of units.
  3. Maintain a Strong Seller Performance: Keep your defect rate, pre-fulfillment cancel rate, and late shipment rate low to qualify for selling restricted products.
  4. Comply with Additional Requirements: Be prepared to submit any necessary information to Amazon for approval.
  5. Monitor Your Listings: Regularly check your listings to ensure they comply with Amazon’s policies and guidelines.
  6. Seek Expert Advice: Consider consulting with legal counsel or an experienced Amazon seller if you’re unsure about the restrictions or requirements for a specific product or category.

By following these steps and strategies, you can navigate the complexities of selling restricted products on Amazon and set yourself apart in this competitive marketplace. Remember, though the process may be challenging, the potential rewards of less competition and higher profit margins can make it all worth it. Good luck, and happy selling!

Frequently Asked Questions

What is a gated product on Amazon?

A gated product on Amazon refers to a product that falls under a restricted category. This means that the seller needs to apply for special permission or approval from Amazon to sell these products.

How can I maintain good performance metrics on Amazon?

Good performance metrics on Amazon can be maintained by ensuring timely shipment of orders, minimizing order cancellations, and keeping the order defect rate low. Providing excellent customer service and addressing customer complaints promptly can also contribute to good performance metrics.

What kind of documents may be required to prove the authenticity of my products?

To prove the authenticity of your products, Amazon might ask for invoices or other documentation from authorized suppliers. These documents should clearly show the purchase details, including product name, quantity, and purchase date.

What happens if my application to sell a restricted product is denied?

If your application to sell a restricted product is denied, you will not be allowed to list and sell that product on Amazon. However, you can reapply for approval. Before reapplying, make sure to address the reasons for denial, which could be related to performance metrics, document authenticity, or other category-specific requirements.

How can I improve my chances of getting approval to sell restricted products?

To improve your chances of getting approval, ensure you have a Professional Seller account, maintain good performance metrics, provide authentic invoices or other documents, understand the specific requirements for your category, and follow all of Amazon’s guidelines and policies. Consulting with an experienced Amazon seller or legal counsel can also be beneficial.

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