How To Sign Up to Sell on Amazon

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Amazon has become a go-to platform for individuals and businesses looking to reach a vast global audience. Whether you’re a small business owner, a budding entrepreneur, or someone with a product to sell, setting up a seller account on Amazon can open up a world of opportunities for you. This comprehensive guide will walk you through the process of signing up to sell on Amazon, highlighting the key steps, costs, and strategies involved.


To sign up to sell on Amazon, first choose the right seller account for your needs, either Individual or Professional. Visit the Amazon Seller Central sign-up page, click on “Start Selling” and provide your personal and business information. Verify your identity, provide your billing and deposit information, and complete the tax interview. Choose the products you want to sell and set up your shipping options. Once your account is created, list your products on the platform by adding product information and images, and setting up shipping options.

Choosing the Right Seller Account

Amazon offers two types of seller accounts: Individual and Professional. The Individual plan is free to set up and charges a $0.99 fee per item sold. This plan is ideal for sellers who plan to sell fewer than 40 items per month. On the other hand, the Professional plan costs $39.99 per month and is best for sellers who plan to sell more than 40 items per month. It also offers access to promotional tools, including the Buy Box, which can significantly increase your sales.

Creating Your Amazon Seller Account

Creating your Amazon seller account is a straightforward process. Visit the Amazon Seller Central sign-up page and follow these steps:

  1. Click on the “Start Selling” button.
  2. Provide your name, email, and set a password to create your Amazon account.
  3. Enter your business information, including your legal business name, address, and contact information.
  4. Verify your identity using a valid government-issued ID and a bank statement.
  5. Set up your billing and deposit information by providing your credit card and bank account details.
  6. Complete the tax interview to register your tax identification information.
  7. Choose the products you want to sell. You can either resell existing products or create your own brand by manufacturing or sourcing goods to sell under a private label.
  8. Set up your shipping options. You can either handle shipping yourself or use Amazon’s Fulfillment by Amazon (FBA) service.

Listing Your Products

Once you’ve created your account, the next step is to list your products. Log into your Seller Central account and follow these steps:

  1. Click on “Add a Product” under the Inventory drop-down menu.
  2. Search for the product you want to sell using its name, UPC, or ASIN. If your product doesn’t exist on Amazon, click on “I’m adding a product not sold on Amazon” and select the appropriate category.
  3. Fill in the required product information, including title, brand, price, and description.
  4. Upload high-quality product images that meet Amazon’s image requirements.
  5. Set your shipping options, whether it’s Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM).

Maximizing Sales and Profits on Amazon

To maximize your sales and profits on Amazon, consider implementing these strategies:

  1. Optimize your product listings: Include relevant keywords in your product titles, descriptions, and bullet points to improve your search rankings and visibility.
  2. Set competitive prices: Offer attractive prices to appeal to buyers and increase your chances of winning the Buy Box.
  3. Use Amazon FBA: Amazon’s fulfillment service can streamline your shipping process, making your products eligible for Amazon Prime and increasing their appeal to customers.
  4. Implement advertising strategies: Use Amazon Advertising to reach your target audience and boost product visibility.
  5. Monitor sales data: Regularly track your sales data, costs, and profit margins to identify areas for improvement and make informed decisions.

Customer Service and Dispute Resolution

Amazon provides various mechanisms to handle disputes, returns, and customer service on behalf of sellers. For sellers using Amazon Pay, customers can file a dispute under the Amazon Pay A-to-z Guarantee. Amazon also handles all returns for FBA orders, and provides a paid program called Customer Service by Amazon, where Amazon takes care of customer service on behalf of the sellers.


Selling on Amazon can be a profitable venture if done right. By understanding the sign-up process, costs involved, and strategies for maximizing sales, you can set yourself up for success on this massive e-commerce platform. Always remember to comply with Amazon’s policies and guidelines to ensure a smooth selling experience. Happy selling!

Frequently Asked Questions

Can I sell on Amazon if I live outside the United States?

Yes, Amazon allows international sellers to sell on its platform. However, you’ll need to have a bank account in a country supported by Amazon’s currency converter.

What is the Amazon Buy Box?

The Amazon Buy Box is the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Winning the Buy Box means that your offer is the default choice for customers.

What are the benefits of using Fulfillment by Amazon (FBA)?

Using FBA, Amazon takes care of storage, packaging, and shipping of your products. Moreover, your products become eligible for Amazon Prime and other Amazon services, which can increase their appeal to customers.

What is an ASIN?

ASIN stands for Amazon Standard Identification Number. It’s a unique block of 10 letters and/or numbers that identify items. Amazon uses ASINs to manage their product catalog.

Can I sell used items on Amazon?

Yes, you can sell used items on Amazon. However, the category of the product determines whether used items can be sold or not. For example, you can sell used books, but not used beauty products.

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