Who Narrates the McDonald’s McRib Commercial?

Mcdonalds 5

The McDonald’s McRib commercial has captured the hearts and appetites of many. But, have you ever wondered who’s behind the captivating voice that narrates the McRib commercial? The answer is Brian Cox, a renowned actor known for his roles in various films and TV shows, including “Succession” where he plays the character Logan Roy. Let’s dive deep into the world of voiceover and the man behind the voice.


The captivating voice that narrates the McDonald’s McRib commercial is none other than Brian Cox, a renowned Scottish actor known for his roles in various films and TV shows, including “Succession”. He has been the voice of McDonald’s since 2020.

Who is Brian Cox?

Brian Cox is a classically trained Scottish actor known for his roles in movies like Braveheart, The Bourne series, and Manhunter, among others. He has been the voice of McDonald’s since 2020, with his first commercial for the conglomerate airing during the Grammy Awards that year. He was also identified as the voice actor in the McDonald’s McRib TV Spot, ‘A Sandwich You Document’.

The Creative Process Behind the Narration

The creative process behind the narration of a commercial involves several stages, each contributing to the final product. It begins with preparation, followed by creative development, production, and finally, post-production. The voiceover, which can be a narration or non-narration, provides additional context to what the viewer sees. It helps people truly understand what’s being shown in the commercial.

The Impact of Narration on the McRib commercial

The narration in the McRib commercial contributes significantly to its overall impact and success by employing several key strategies. It uses a reassuring tone to explain the product, addresses common misconceptions or questions about the McRib, uses emotional storytelling to create a connection with the audience, and often uses visual storytelling to bring the story to life.

Brian Cox’s Relationship with McDonald’s

Brian Cox’s relationship with McDonald’s is primarily professional. He has been the voice of McDonald’s since 2020, and his distinctive voice has been used in various McDonald’s commercials, including the famous “Ba da ba ba ba” jingle.

Other Commercials Narrated by Brian Cox

In addition to McDonald’s, Brian Cox has lent his voice to several other commercials. Notable ones include DirecTV, where he debuted his role as the “Overly Direct Spokesman” for DirecTV in a campaign around the Android TV-powered Gemini wireless option, and Michelob Ultra, where he starred in a Super Bowl commercial in 2023.


In conclusion, the voiceover in the McRib commercial plays a crucial role in its success by building trust and credibility, educating the audience, creating an emotional connection, and enhancing the storytelling with visuals. The man behind the voice, Brian Cox, adds a unique touch to the ad with his distinctive, gruff voice. This diversity in voiceover styles reflects McDonald’s versatile marketing strategy, which aims to appeal to a wide range of audiences.

Frequently Asked Questions

What other TV shows or movies has Brian Cox been in?

Apart from the ones mentioned, Brian Cox has had a long and illustrious career and has appeared in films such as “Troy”, “Red”, and “X-Men 2”. He has also starred in TV shows like “Deadwood” and “Penny Dreadful”.

How long has the McRib been around?

The McRib was first introduced to the McDonald’s menu in 1981. It has since gained a cult following due to its periodic availability and unique taste.

What other commercials has McDonald’s produced that are notable?

McDonald’s has produced a multitude of memorable commercials over the years. Some of the most memorable ones include the “I’m lovin’ it” campaign and the Big Mac jingle “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun”.

What does Brian Cox’s role in the McDonald’s commercials involve?

Brian Cox’s role in the McDonald’s commercials primarily involves voiceover work. He provides the narration that is used to explain the product, address misconceptions, and create a connection with the audience.

Has Brian Cox won any awards for his acting?

Yes, Brian Cox has won several awards for his acting. He won the Primetime Emmy Award for Outstanding Supporting Actor in a Miniseries or a Movie for his role in “Nuremberg”. He also won the Golden Globe Award for Best Actor – Television Series Drama for his role in “Succession”.

Leave a Comment

Your email address will not be published. Required fields are marked *