How To Verify Amazon Seller Account


Before selling in the marketplace, Amazon requires sellers to complete a strict Amazon seller account verification process.

Despite Amazon’s friendly store guide, Seller Identity Verification is one area where many sellers need help.


To verify your Amazon seller account:

  • Provide yourself and your company information on a form asked by Amazon.
  • Provide documentation as proof.
  • Confirm your identity with a quick video call.
  • Enter the OTP you received with the postcard.

We understand that you might find the Amazon seller account verification process onerous. We have put together this guide to ensure you can complete the verification process without trouble.

Verifying Your Amazon Seller Account

You might find Amazon seller account verification may be complicated and cumbersome. Luckily, you are reading the right article, as it contains the entire account verification procedure in great detail.

Step 1: Provide the Relevant Information


When you register for Amazon seller account verification, you need to fill out an online form and provide business, seller, billing, and store and product information.

In the Business Information section, enter the location and type of your business. If you select “None, I am an individual” as your business type, type in your first, middle, and last name on the prompt.

On the other hand, if you select “State-owned, Publicly-owned, Privately owned, Charity,” you would have to enter your registered business name.

After entering your business information, you will be asked to provide the seller’s information.

You must enter your personal information, such as your full name, country of citizenship, date of birth, and residential address.

In the billing section, enter your credit card details; however, the credit card holder can be a different person than the seller verifying the account.

While filling in the billing information, make sure that the default address is the same as the credit card billing address.

In the last section, you will have to enter information related to your store and product, such as store name and whether all your products have Universal Product Codes.


Once you move on to the next step, you won’t be able to change your details. You will only be able to do so after you have completed registration.

Step 2: Prepare Documents for Seller Identity Verification


The documents provided must be in the following languages: Chinese, English, French, German, Italian, Japanese, Portuguese, Turkish or Spanish. 

If your documents are not in one of these languages, provide a copy of your passport and the original notarized translation of your document in one of the supported languages.

To verify your identity and to see if it matches the information provided in the form, Amazon will ask you to upload government-issued identity documents such as a passport, identity card, or driver’s license.

Make sure that the full name entered in your registration form matches the full name on this document.

After providing the identity document, upload one additional proof. It can be your bank, credit card, or Payoneer statement issued within 180 days.

Step 3: In-Person Verification Video Call


In the next step, you will be asked to make a video call to finish your verification once your documents have been successfully uploaded.

Next, there will be an option to choose the language for the call, so make sure you select the language you are comfortable with.

Keep the hard or soft copies of your documents next to you before the call in case you have to refer to them to answer any verification questions.

After the call, Amazon will review your case individually and get back to you for further clarification within two business days if needed.


For quality assurance and auditing purposes, your video call might be recorded. Your video, however, WON’T be shown to anyone outside the company.

Step 4: Amazon Postcard Address Verification


Once you have completed the other three stages of the verification process, you will finally be required to verify your address.

Amazon will mail a postcard with a code to your address.

You can track the status and expected delivery from the address verification section. Once you receive the postcard, enter the OTP in the address verification field.


You will only get three tries to key in the correct OTP. You might not be able to register once you’ve used all three of your attempts. If this happens, don’t hesitate to contact SPS via the get support button.

Wrap Up

In this guide, we’ve discussed how to verify Amazon seller accounts and walked you through the entire procedure.

Because of regulation and the sheer volume of account creation, the verification process can take some time, but don’t let that lower your spirits.

We hope you won’t find the Amazon account verification process as tiresome as before.

Frequently Asked Questions

Will Sellers Who Are Already Selling on Amazon Have To Go Through the Verification Process?

Compared to new sellers, sellers who sold on Amazon before the new verification process are not required to prepare the two forms of identification.

However, as the company continues to crack down on bad actors, they may be verifying current sellers.

Therefore, we advise sellers with older accounts to get their verification documents ready immediately.

How Long Does Amazon Take To Verify a Seller Account?

The review process by Amazon can take up to 2 business days. You’ll know it’s done when you receive the results via email.

How Do I Know if My Amazon Seller Account Is Verified?

“Account Status: Information Provided” implies that your information is still being validated. You will see “Account Status: Valid” once the verification process is completed.

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