How To Get Ratings on Amazon

Amazon 23

In today’s digital marketplace, customer reviews and ratings play a significant role in a product’s success. Amazon, as one of the world’s largest online marketplaces, is no exception. A product’s ratings on Amazon can directly influence its visibility, sales, and overall reputation. However, getting those much-needed ratings can be a challenge. In this article, we’ll explore in-depth strategies, best practices, and effective methods on how to get ratings on Amazon.


To get ratings on Amazon, understand Amazon’s rating system and make use of their “Request a Review” button feature. Enroll in the Amazon Vine Program, leverage third-party automated email responders, and provide an exceptional customer experience. Personalize your review request emails, include product inserts asking for reviews, and promote your products on social media asking for feedback. Always adhere to Amazon’s review policies and avoid offering incentives for reviews.

Understanding Amazon’s Rating System

Before diving into how to get ratings, it’s crucial to understand how Amazon’s rating system works. Unlike other online marketplaces, Amazon uses a machine-learned model to calculate a product’s star ratings. This model considers multiple factors such as the recency of the review, the authenticity of the feedback, and whether the review is from a verified purchase.

Amazon also provides sellers with a Customer Review Insights tool, which automates product review analysis, making it easier for sellers to understand customer preferences and product trends.

Proven Methods to Get Ratings on Amazon

  1. Use Amazon’s “Request a Review” Button: Amazon provides a feature that allows sellers to send an automated email to customers who have purchased their product, asking for their feedback.
  2. Enroll in Amazon Vine Program: This program invites trusted reviewers to provide honest and unbiased reviews in exchange for receiving products for free.
  3. Leverage Third-Party Automated Email Responders: Automation tools can help you send follow-up emails to customers, requesting them to leave a review.
  4. Provide Exceptional Customer Experience: High-quality products and stellar customer service can encourage customers to leave positive reviews.
  5. Send Personalized Review Request Emails: You can reach out to customers who have purchased your product and ask them to leave a review.
  6. Product Inserts: Including a small card or flyer in your product packaging requesting customers to leave a review can be an effective tactic.
  7. Leverage Social Media: Promote your products on social media platforms and engage with your audience, encouraging them to leave reviews.

Remember, while trying to get ratings, it’s crucial to adhere to Amazon’s Review Policies and avoid offering incentives or discounts in exchange for reviews, as this is against their terms of service.

Impact of Positive Ratings

Positive reviews not only provide social proof but also influence a product’s visibility on Amazon. Products with more and better reviews often appear higher in search results, making them more visible to potential customers. According to a survey conducted by Dimensional Research, 91% of respondents stated that positive reviews influence their purchase decision. Moreover, the average customer is willing to spend 31% more on a seller that has good reviews.

Strategies to Improve Negative Ratings

Negative ratings can be a setback, but they also provide an opportunity for improvement. Address the issues pointed out in the negative reviews, improve your product quality, and ensure excellent customer service. You can also communicate with the customers who left negative reviews, understand their concerns, and offer solutions.

Tracking and Analyzing Amazon Ratings

To effectively track and analyze your performance on Amazon, use tools like FeedbackWhiz and AMZ Tracker Rank Tracking Tool. These tools can help you monitor your listings, automate emails to buyers, and check your rankings multiple times per day.

Common Mistakes to Avoid

Avoid common mistakes such as not paying attention to customer service, incomplete product listings, high shipping costs, late deliveries, not adhering to Amazon’s rules, and not optimizing listings regularly. These can lead to negative reviews and lower ratings.

Best Practices for Improving Amazon Ratings

To improve your Amazon ratings, provide excellent customer service, accurately describe your products, promptly ship your products, ask for feedback, and respond to negative feedback effectively. Also, consider enrolling in Amazon-approved programs and monitor your seller performance metrics regularly.

By understanding and implementing these strategies, you can effectively get ratings on Amazon, improve your product visibility, and increase your sales. Remember, the key to success on Amazon lies in providing high-quality products, excellent customer service, and continuously optimizing your listings based on customer feedback and performance metrics.

Frequently Asked Questions

What is Amazon’s “Request a Review” Button?

Amazon’s “Request a Review” button is a feature in the Order Details page of Amazon Seller Central. When you click this button, Amazon sends an automated email to the customer who purchased your product, asking them to leave a review and rate the product.

What is the Amazon Vine Program?

Amazon Vine is a program where Amazon invites trusted reviewers (known as ‘Vine Voices’) to post opinions about new and pre-released items. The Vine Voices are provided with free products for their honest and unbiased reviews.

Some of the popular third-party automated email responders for Amazon sellers are FeedbackWhiz, Jungle Scout, and Helium 10. These tools can help automate the process of sending follow-up emails to customers, asking them to leave a review.

What should I include in a personalized review request email?

A personalized review request email should thank the customer for their purchase, ask them to leave a review, and provide a link to the review page. It’s also helpful to ask for honest feedback and let the customer know their opinion matters.

Can I respond to negative reviews on Amazon?

Yes, you can respond to negative reviews on Amazon. It’s a good practice to address the customer’s concerns, apologize if necessary, and offer a solution. This not only helps improve your product and service but also shows potential customers that you value feedback and customer satisfaction.

What are some common mistakes to avoid when trying to get ratings on Amazon?

Common mistakes include not paying attention to customer service, having incomplete product listings, setting high shipping costs, delivering late, not adhering to Amazon’s rules, and not regularly optimizing listings.

How can I improve my Amazon ratings?

To improve your Amazon ratings, provide excellent customer service, accurately describe your products, promptly ship your products, ask for feedback, and respond to negative feedback effectively. Also, consider enrolling in Amazon-approved programs and regularly monitor your seller performance metrics.

Leave a Comment

Your email address will not be published. Required fields are marked *