What Is Amazon Loyalty Program?

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The Amazon Loyalty Program, more commonly known as Amazon Prime, is a subscription-based service that offers a multitude of benefits to its members. Since its launch in 2005, Amazon Prime has grown into one of the most popular and successful loyalty programs across the globe. This comprehensive guide aims to explore the Amazon Loyalty Program in great detail, providing examples, reference points, and statistics to help you understand its value.


The Amazon Loyalty Program, also known as Amazon Prime, is a subscription-based service that offers a multitude of benefits to its members. These benefits include free two-day shipping, access to Prime Video and Prime Music, exclusive deals and discounts, and more. The program aims to encourage customer retention and repeat purchases. Joining Amazon Prime is simple and straightforward, and it provides value through its diverse offerings, catering to various customer interests and preferences.

What Is Amazon Prime?

Amazon Prime is the primary loyalty program offered by Amazon. This program is designed to appeal to a wide spectrum of customers with diverse interests, from readers to gamers. The main goal of this program is to encourage customer retention and repeat purchases. The benefits offered by Amazon Prime are immediate and do not require customers to accumulate points over time, as is the case with traditional loyalty programs.

Benefits of Amazon Prime

Amazon Prime offers a host of benefits to its members. These include:

  1. Shipping: Amazon Prime members enjoy free two-day shipping, free no-rush shipping, and Amazon Day, where they can choose a weekly delivery day for the items they buy throughout the week.
  2. Streaming: Prime Video offers unlimited streaming of movies and TV episodes for paid or free trial members in the U.S. and Puerto Rico.
  3. Amazon Prime Rewards Visa Signature Card: Eligible Prime members earn 5% back every day on all Amazon.com purchases, in addition to rewards everywhere else they shop.
  4. Amazon Photos: Prime members get unlimited full-resolution photo storage and 5 GB of video storage.
  5. Prime Reading: Members have access to a rotating selection of books, magazines, and comics.
  6. Prime Music: Prime members can stream millions of songs for free and without commercials.
  7. Prime Gaming: Gamers with Amazon Prime membership can claim free games and unlock extra in-game loot for the games they already play.
  8. Exclusive deals and discounts: Prime members have access to exclusive deals, such as Prime Day, and receive 10% back or more on select, rotating items throughout the year.

How to Join Amazon Prime

Joining Amazon Prime is a straightforward process. Simply visit the Amazon Prime webpage, click on “Start your free trial”, and follow the on-screen instructions. You’ll need a current, valid credit card or a Venmo account.

Maximizing Amazon Prime Benefits

To get the most out of the Amazon Loyalty Program, you should:

  1. Use Amazon Prime Rewards Visa Card: This card offers 5% back on Amazon and Whole Foods purchases, 2% at restaurants, drugstores, and gas stations, and 1% on all other purchases.
  2. Take advantage of Amazon promotions: Coupons and deals can increase purchase intention and encourage positive product reviews and repeat purchases.
  3. Utilize Amazon Household: Share your Prime subscription with another adult and up to four children to maximize the benefits of your membership.
  4. Explore lesser-known Prime benefits: Amazon Prime offers a range of lesser-known benefits, such as unlimited photo storage with Amazon Photos, Prime Reading, and Prime Gaming.


Amazon Prime offers a comprehensive loyalty program that caters to various customer interests and preferences, providing value through shipping, multimedia content, exclusive deals, and more. By joining Amazon Prime and utilizing the benefits it offers, you can enjoy a more rewarding shopping experience.

Frequently Asked Questions

How much does Amazon Prime cost?

Amazon Prime costs $12.99 per month or $119 for a yearly subscription. Students can get a discounted rate of $6.49 per month or $59 per year.

Is there a free trial for Amazon Prime?

Yes, Amazon offers a 30-day free trial for new Prime members.

Can I cancel my Amazon Prime membership anytime?

Yes, you can cancel your Amazon Prime membership at any time. If you cancel within 3 business days of signing up for or converting from a free trial to a paid membership, you can get a refund. However, this may not apply if you’ve used Amazon Prime benefits during this period.

Can I share my Amazon Prime membership with others?

Yes, through Amazon Household, you can share your Amazon Prime benefits with another adult and up to four children.

Are there any additional costs for Prime Video?

Prime Video is included with an Amazon Prime membership. However, some content is not included and requires an additional purchase or rental fee.

Can I use Amazon Prime on multiple devices?

Yes, you can use Amazon Prime on any device that has the Amazon Prime app installed. This includes smartphones, tablets, smart TVs, and gaming consoles.

Are there any geographic restrictions to using Amazon Prime?

Some Amazon Prime benefits, such as Prime Video, may be subject to geographic restrictions due to licensing agreements. However, most shopping benefits can be used anywhere Amazon delivers.

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