Amazon Australia is the Australian arm of the world-renowned e-commerce giant, Amazon. Officially launched on December 4, 2017, Amazon Australia has since grown exponentially, providing a wide variety of products and services to consumers across the country.
Amazon Australia is the Australian division of the global e-commerce giant, Amazon. Launched in 2017, it offers a vast array of products across various categories, unique features like Amazon Prime, Fulfillment by Amazon, and Amazon Flex, and a comprehensive pricing and delivery system. It has made a significant impact on the Australian retail landscape, with plans for further growth and expansion in the future.
The Amazon Australia Experience
Amazon Australia offers a unique shopping experience compared to other e-commerce platforms in the country. With a wide array of products across categories like electronics, fashion, home and kitchen, books, and more, consumers can find almost anything they need on this platform.
The platform also features the Amazon Global Store, allowing customers to purchase products from Amazon’s international stores without leaving the Australian site. This provides access to a wider range of products not available locally.
Amazon Australia’s Impact on the Retail Landscape
Since its launch, Amazon Australia has significantly impacted the Australian retail landscape. With its vast product selection, competitive pricing, and customer-centric approach, it has forced local retailers to invest heavily in their online presence, automated distribution centers, and digital marketing to remain competitive.
Amazon Australia’s growth has been phenomenal, with revenues increasing by 1500% from $17.3 million in 2017 to $292.3 million in 2018. This rapid growth is expected to continue, with sales projected to surpass $2 billion in annual revenue by 2023.
Unique Features of Amazon Australia
Amazon Australia offers several unique features that set it apart from other e-commerce platforms in Australia:
- Amazon Prime: This subscription service offers fast shipping, exclusive deals, and access to streaming services like Prime Video and Amazon Music.
- Fulfillment by Amazon (FBA): This service allows sellers to store their products in Amazon’s fulfillment centers. Amazon then takes care of storage, delivery, customer service, and returns.
- Amazon Flex: This program allows individuals to earn money by delivering packages for Amazon.
Pricing and Delivery System
Amazon Australia uses a comprehensive pricing and delivery system. For sellers, there is a monthly subscription fee of $49.95 (excluding GST), plus selling fees which range between 6% and 15% depending on the product category.
For customers, Amazon Australia offers different delivery options depending on the location and the type of product. Delivery options include Amazon Prime, free delivery, expedited delivery, and scheduled delivery for large items.
Future Prospects
Amazon Australia has ambitious plans for future growth and expansion. This includes expanding its cloud computing operations through Amazon Web Services (AWS), opening a massive robotic warehouse in Melbourne, and adding more postcodes to its same-day delivery service.
In conclusion, Amazon Australia has established itself as a major player in the Australian retail landscape. Its focus on customer experience, competitive pricing, and expanding product offerings make it a popular choice for online shoppers in the country. As the platform continues to grow and invest in its Australian operations, its influence on the retail sector is expected to increase even more in the coming years.
Frequently Asked Questions
What is Amazon Global Store?
Amazon Global Store is a feature on Amazon Australia that allows customers to shop for items directly from Amazon’s overseas sites. This allows Australian customers to access a wider range of products that may not be available on the Australian site.
What are the benefits of Amazon Prime?
Amazon Prime is a subscription service that offers several benefits. These include free and fast shipping on eligible items, access to exclusive deals, and streaming services such as Prime Video and Amazon Music.
What is Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) is a service provided by Amazon that takes care of storage, delivery, customer service, and returns on behalf of sellers. Sellers send their products to Amazon’s fulfillment centers and Amazon handles the rest.
What is Amazon Flex?
Amazon Flex is a program that allows individuals to earn money by delivering packages for Amazon. It offers flexible hours, allowing individuals to work according to their own schedule.
What are the delivery options available on Amazon Australia?
Amazon Australia offers different delivery options depending on the location and type of product. These include Amazon Prime, free delivery, expedited delivery, and scheduled delivery for large items.
What is Amazon Web Services (AWS)?
Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.
