In the fast-paced world of fast food, one logo stands the test of time, instantly recognizable to millions around the globe – the KFC logo. But who is the old man depicted on the KFC logo, and what significance does he hold for the brand? Let’s delve into the history and significance of this iconic logo.
The old man on the KFC logo is Colonel Harland David Sanders, the founder of Kentucky Fried Chicken (KFC). His image has been a symbol of the company since its inception, representing the historical heritage, quality service, and delicious dishes that KFC offers. Despite several changes to the logo over the years, the portrait of Colonel Sanders has remained a constant element.
The Man Behind the Logo
The old man on the KFC logo is none other than Colonel Harland David Sanders, the founder of Kentucky Fried Chicken (KFC). An American businessman, Sanders started the fast-food chicken restaurant chain, and his name and image continue to be symbols of the company. His smiling portrait on the logo is more than just a marketing gimmick; it represents the historical heritage of the company, the reliability of service, high quality of dishes, and the favorable atmosphere of KFC restaurants.
The Historical Background of the KFC Logo
The KFC logo was first introduced in 1952 and has undergone several design changes since its inception. However, the portrait of Colonel Sanders has always remained a constant element. The original logo was in black and white and had a simplistic design. In 1978, the logo was redesigned to feature a more modern design with a red and white color scheme and a block font.
In 1991, the logo underwent a significant change, with the company name being shortened to the acronym “KFC” and the introduction of a stylized image of Colonel Sanders. The red color was added to make the logo more appealing, and the word “fried” was removed to address concerns about unhealthy food choices.
The KFC logo represents the historical heritage of the company, symbolizing the reliability of service, high quality of dishes, a wide selection, and a favorable atmosphere in fast-food restaurants. The smiling portrait of Colonel Sanders evokes positive emotions, delicious food, and a pleasant atmosphere.
The Evolution of the Man on the KFC Logo
The image of Colonel Sanders has evolved over the years through various logo redesigns. The initial KFC logo featured a simple black and white design with a serious expression of Colonel Sanders. Over time, the logo was updated, and the Colonel’s head icon became more abstract.
The most recent redesign, in 2018, changed the shape to a trapeze and refined the portrait. The white and red background features three vertical lines, with the Colonel’s face in black contour placed on the white line and the KFC italicized wordmark underneath it.
The Significance of Colonel Sanders to the KFC Brand
Colonel Sanders is more than just a logo – he is the symbol of KFC’s brand identity. His story is a testament to the brand’s humble beginnings and its rise to global success. Sanders started selling his trademark fried chicken at a petrol station just outside North Corbin, Kentucky, in 1930. Recognizing the potential of the restaurant franchising concept, the first KFC franchise opened in South Salt Lake, Utah, in 1952.
Despite selling the company in 1964, Sanders’ image has been an essential part of the company’s branding since the creation of the original KFC logo in 1952. His portrait has adorned the emblem from the very beginning, serving as an advertising sign and the face of the entire visual identity of the brand. The logo has changed only four times in 50 years, with the most recent update in 2006, featuring a more well-defined visage of Colonel Sanders against a red background that matches his red apron.
Conclusion
The old man on the KFC logo is more than just a figurehead. Colonel Sanders represents the company’s historical heritage, symbolizing the high-quality service and dishes that KFC offers. His image has played an instrumental role in the growth of KFC, contributing to the brand’s recognition and success. Today, his smiling face continues to greet customers worldwide, a testament to the enduring legacy of Colonel Sanders and the KFC brand.
Frequently Asked Questions
What is the full form of KFC?
KFC stands for Kentucky Fried Chicken.
When was KFC founded?
KFC was founded by Colonel Harland Sanders in 1930.
Where was the first KFC franchise located?
The first KFC franchise was opened in South Salt Lake, Utah, in 1952.
Who is the current owner of KFC?
KFC is currently owned by Yum! Brands, a company that also owns Pizza Hut and Taco Bell.
Why was the word “fried” removed from the KFC logo?
The word “fried” was removed from the KFC logo to address concerns about unhealthy food choices.
How many times has the KFC logo changed since its inception?
The KFC logo has changed four times since its creation in 1952.
