Why Is Bape So Cheap on Amazon?

Amazon 11

A Bathing Ape, more commonly known as BAPE, is a high-end streetwear brand that’s become a symbol of urban cool. Known for its unique designs and limited-edition releases, BAPE products are usually found at premium prices. However, if you’ve ever browsed Amazon, you might have noticed that BAPE products are often listed at surprisingly low prices. This has led many to ask, “Why is BAPE so cheap on Amazon?”


BAPE products may be cheaper on Amazon due to the presence of counterfeit items, pricing strategies of Amazon and third-party sellers who might offer products at lower prices to attract customers. However, buyers should be cautious as these items may not be authentic. For guaranteed authenticity, it’s recommended to purchase from the official BAPE website or other reputable retailers.

The Popularity of BAPE

Before we dive into the reasons behind the affordable pricing of BAPE on Amazon, let’s first understand what makes BAPE a popular brand. Founded by Nigo in Ura-Harajuku in 1993, BAPE is a Japanese fashion brand that specializes in men’s, women’s, and children’s lifestyle and streetwear. The brand’s unique designs often feature collaborations with popular media characters and other brands. Some of its iconic motifs include the ape head, camo shark, and cloud camo print.

BAPE’s popularity can be attributed to its unique and eye-catching designs, celebrity endorsements, limited availability and exclusivity, successful collaborations, and cultural impact. The brand’s deep connections to hip-hop and street culture have helped it maintain its popularity over the years.

Why is BAPE Usually Expensive?

BAPE’s high retail prices can be attributed to several factors:

  1. Limited Quantities: BAPE clothing is produced in limited quantities, creating a sense of exclusivity and driving up the price.
  2. High-Quality Materials: BAPE uses high-quality materials and employs skilled workers, contributing to the high cost of production.
  3. Brand Recognition and Status: BAPE is seen as a luxury streetwear brand and a status symbol, which drives up prices.
  4. Unique Designs and Collaborations: BAPE’s unique designs and collaborations with other brands often result in limited-edition releases, further increasing the brand’s exclusivity and driving up prices.
  5. Cultural Impact and Influence: BAPE’s significant cultural impact, particularly in the hip-hop and streetwear scenes, has helped establish it as a desirable brand.
  6. Historical Significance: BAPE’s historical significance in the fashion industry also contributes to its high prices.

The Lower Pricing of BAPE on Amazon

BAPE’s lower pricing on Amazon can be attributed to several factors:

  1. Counterfeit Products: Some of the BAPE products sold on Amazon may be counterfeit. Counterfeit products are usually sold at significantly lower prices than genuine products.
  2. Third-Party Sellers: Amazon allows third-party sellers to list and sell products. These sellers might offer BAPE products at lower prices to attract customers, but the authenticity of these products may be questionable.
  3. Amazon’s Pricing Strategy: Amazon may sell products below cost prices to attract customers and increase sales volume.

While it’s possible to find cheaper BAPE products on Amazon, buyers should be aware of the risks associated with purchasing from this platform. Counterfeit products may not offer the same quality as genuine BAPE items, and buying from unauthorized third-party sellers can lead to issues with product authenticity and warranty.

Verifying the Authenticity of Bape Products

To verify the authenticity of Bape products bought from Amazon, customers can check the neck label, examine the washing label, look at the golden tag, inspect the sleeve tag, and assess the zipper. If customers are still unsure about the authenticity of their Bape product, they can use professional authentication services.

Customer Experiences

Customer experiences with purchasing Bape on Amazon vary. Some customers seem satisfied with their purchase, while others have raised concerns about sizing and authenticity. It’s recommended to read multiple reviews and consider the product’s price when purchasing Bape products on Amazon.

Tips for Purchasing Bape Products on Amazon

When purchasing Bape products on Amazon, it’s essential to check the seller’s reputation, read product reviews, compare prices, look for product details, watch YouTube reviews, and be cautious of counterfeit products.


While Bape products on Amazon may appear to be more affordable, it’s important to be cautious as these items may not be authentic. For guaranteed authenticity and quality, consider purchasing from the official Bape website or other reputable retailers.

Frequently Asked Questions

What is the official BAPE website?

The official BAPE website is www.bape.com. Here, you can find the latest collections, collaborations, and authentic BAPE products.

How can I recognize a counterfeit BAPE product?

Counterfeit BAPE products often have inconsistencies in the logo, tags, and overall quality. The stitching may be sloppy and the colors might not be as vibrant. Also, counterfeit items may not come with the proper packaging.

Aside from the official website, where else can I buy authentic BAPE products?

Authentic BAPE products can be purchased from reputable retailers like Selfridges, END., and SSENSE. Some physical stores such as BAPE STORE® locations and A BATHING APE® authorized dealers also sell authentic BAPE items.

Are there any signs that a third-party seller on Amazon might be selling counterfeit BAPE products?

Red flags might include prices that seem too good to be true, poor reviews, lack of detailed product descriptions, and stock images instead of actual photos of the product. It’s always safer to buy from established sellers with good reputations.

What does the golden tag on BAPE products indicate?

The golden tag is one of the ways to authenticate BAPE products. Authentic BAPE items usually come with a golden “A BATHING APE®” tag. Counterfeit items may lack this tag, or the tag might contain spelling errors or inconsistencies in the logo.

Leave a Comment

Your email address will not be published. Required fields are marked *