What Does “Buy It Again” Mean on Amazon?

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Amazon, the global e-commerce giant, is known for its innovative features that enhance user experience and streamline the shopping process. One such feature is the “Buy It Again” option. But what does “Buy It Again” mean on Amazon? In this comprehensive guide, we will delve into this feature, how it works, its benefits, potential issues, and more.


“Buy It Again” on Amazon is a feature that allows customers to easily reorder items they have previously purchased. This option can be found next to the items in your “Returns & Orders” list on Amazon’s website. By clicking the “Buy It Again” button, the item is added to your cart for a quick and convenient repurchase.

What is “Buy It Again”?

The “Buy It Again” feature on Amazon is a convenient way for customers to quickly reorder items they have previously purchased. This feature can be accessed by clicking “Buy Again” at the top of the Amazon website, which displays a curated collection of past purchases with product images, links to the product pages, and a button to add the item to your cart.

How Does “Buy It Again” Work?

The “Buy It Again” feature works by displaying a curated list of items you’ve previously bought. This list can be accessed from the top of any Amazon page or from your account, cart, and order status pages. If the item you purchased is still available from Amazon, a yellow “Buy it again” button appears next to the image of your order. By clicking this button, you can easily add the item to your cart and proceed with the purchase.

Where is the “Buy It Again” Option Located?

To locate the “Buy It Again” option on Amazon’s interface, follow these steps:

  1. Go to Amazon’s website and sign in to your account.
  2. Click on “Returns & Orders” in the upper-right corner of the page.
  3. In the “Returns & Orders” list, you will see a yellow “Buy it again” button next to the items you have previously purchased. If the button is not present, it means the item is either out of stock or cannot be reordered from this page.

Alternatively, you can hover over the “Account & Lists” button in the upper-right corner, which will display a mini selection of items you can buy again and a convenient “Add to Cart” button.

Benefits of Using “Buy It Again”

The “Buy It Again” option offers several benefits to Amazon shoppers:

  1. Convenience: The feature simplifies the process of reordering items you’ve previously purchased.
  2. Time-saving: The feature enables you to quickly reorder items without having to search for them on the website.
  3. Easy access: The “Buy It Again” feature is easily accessible from the top of the Amazon page, as well as from your account, cart, and order status pages.

However, keep in mind that prices on Amazon can change frequently. Before using the “Buy It Again” button, make sure to compare prices to ensure you’re getting the best deal.

Potential Issues with “Buy It Again”

Although the “Buy It Again” feature is designed to enhance the shopping experience, there are potential issues that users might encounter:

  1. Product unavailability: The item might be out of stock or discontinued, making it impossible to repurchase using the “Buy It Again” feature.
  2. Price changes: The price of the product might have changed since the last purchase, which could lead to confusion or dissatisfaction for the user.
  3. Technical issues: Users might experience technical problems with the website or app, such as difficulty finding the “Buy It Again” option or errors during the repurchasing process.

To avoid these issues, always check the product’s availability, price, and specifications before repurchasing.

Can the “Buy It Again” Feature Be Disabled?

Currently, the “Buy It Again” feature cannot be entirely disabled. However, you can remove specific items from the “Buy It Again” list. Keep in mind that removing items individually is the only available option, and there is no way to disable the entire “Buy It Again” feature.


The “Buy It Again” feature on Amazon provides a streamlined and efficient way for customers to repurchase items they frequently need. By offering easy access to past purchases and a simplified reordering process, Amazon enhances the shopping experience for its users. However, it’s always a good idea to double-check the product details and price before making a purchase. Happy shopping!

Frequently Asked Questions

Can I use the “Buy It Again” feature on Amazon mobile app?

Yes, you can use the “Buy It Again” feature on the Amazon mobile app. The process is similar to the desktop version. The “Buy It Again” option can be found in your account settings under the “Your Orders” section.

Does the “Buy It Again” feature work for digital products like eBooks or music?

No, the “Buy It Again” feature is not applicable for digital products such as eBooks, music, or other digital content. This feature is primarily designed for physical goods that you might need to reorder frequently.

Can I use the “Buy It Again” feature for items bought from third-party sellers on Amazon?

Yes, as long as the third-party seller still has the item in stock and is selling it on Amazon, you can use the “Buy It Again” feature for items bought from third-party sellers.

Does the “Buy It Again” feature show products that I returned or cancelled?

No, the “Buy It Again” feature does not display products that were returned or orders that were cancelled. It only shows products that were successfully purchased and delivered.

What happens if I click “Buy It Again” for a product that is currently out of stock?

If a product is out of stock, the “Buy It Again” button will still be visible, but clicking on it will lead you to the product page where you will see the “Currently unavailable” message. You won’t be able to add the item to your cart until it is back in stock.

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