Burger King is a well-known fast-food chain for its juicy burgers, crispy fries, and delicious sauces. One of their most special sauces was the blue ranch, which was creamy, tangy, and beloved by many.
However, the company recently changed and introduced a new green ranch sauce. This change has raised many questions and sparked curiosity amongst customers. So, why did Burger King change their ranch?
Succinctly, there are many good reasons that BK has shifted to a novel ranch. Here are a few things that you must be familiar with:
- The difference between Blue ranch and Green ranch sauce.
- Customer liking, disliking, satisfaction, and quality of food.
- Customer’s feedback regarding the change.
We have boiled down all the particulars, so you can better understand why Burger King changed their ranch sauce. So, without any further delay, let’s spill the beans.
Previous Blue Ranch vs. the New Green Ranch Sauce
As many Redditors have admitted craving for Burger King’s ranch was mightier than actual BK fast foods, we can estimate the popularity. The Blue Ranch was creamy and tangy, spicing any food’s flavorsome.
While the Green ranch sauce is less creamy, more liquid, and has a unique flavor. Despite all the fresh ingredients, it contains no artificial color, flavor, or preservatives; it still fails to win the BK fans’ taste buds.
However, it can be your number one choice if you’re health-conscious and concerned about your diet since it contains lower calories and fat than the Blue Ranch.
4 Possible Reasons for Change
Since the change, BK has not officially given any specific reason for switching things up for the ranch.
Here are a few credible reasons on the part of the company:
1. Customers’ Priorities
Burger King underwent brand changes some twenty years ago, and there has been a massive shift in customers’ behaviors. Nowadays, customers are more aware of what they’re eating regarding taste and nutritional value.
BK has sensed that, and to match the latest food trends and offer its buyers what they want, you see a lot of changes happening in food retail.
2. Company’s Commitment to Fresher and Healthy Ingredients
Another reason for the change could be the company’s commitment to fresher and lite ingredients. There has been a growing demand for healthier food choices in recent years.
Consumers are more concerned about their weight, fitness, and the food they feed their bodies.
So, that change in the masses has encouraged many companies to re-evaluate their ingredients and recipes to offer nutritious meal options.
Thus, the Blue Ranch likely didn’t align with this growing trend, and green sauce was formulated to match the shift.
“We know our guests’ expectations are changing, and they want to make choices they can feel good about. By banning these 120 ingredients from our food, we’re offering guests an easy choice, delicious food made with quality ingredients.
We’re confident that our ongoing commitment to real food will provide guests with the food they want and set a standard for the industry overall.”
So, changing the ranch could align with the company’s change in perception.
3. Cost-Effectiveness
As a business, Burger King always seeks ways to cut costs and increase profits. It is possible that they found the Green sauce to be a more cost-effective option than the Blue one.
The new recipe uses cheaper yet healthy ingredients or requires less preparation time, giving both company and customers an edge in cost.
4. Customer Reaction Towards the Change
Finally, the customers’ reaction toward the change could be a reason for the new salad dressing. Everyone loved the fresh and precious sauce; changing it could have sparked curiosity and interest among the customers and boosted their sales.
But, as they say, only some changes are good, and Burger King received severe criticism over this experiment.
As soon as the new ranch sauce was streamlined into the stores, people expressed their disliking over Reddit and created petitions for the withdrawal.
Final Verdict
Summing up, Burger King’s decision to change its ranch sauce is possibly influenced by customers’ priorities, the company’s commitment to healthy ingredients, pocket-friendly food, and customers’ satisfaction. While some customers may miss the previous Blue Ranch, the new Green form is healthier.
