Who Makes Target Diapers?

Entrance To One Of The Target Stores Located In South San Francisco

If you’re a parent who frequently shops at Target for baby essentials, you must have noticed their brand of diapers.

You might want to know who manufactures them to make an informed buying decision.


Target manufactures its line of diapers in the US under the Up & Up brand name and ensures the product meets the highest safety and quality standards for infants and older kids.

Customers can purchase Target diapers online or in-store at an affordable price.

Below, we’ll discuss who makes Target diapers and how the brand competes with other well-known names.

Target Diapers Manufacturer

Baby Diapers And Training Pants For Sale Inside A Target Retail Store

Target is a retail company headquartered in Minneapolis, Minnesota, operating over 1,900 stores across the United States.

In addition to selling products from various brands, the store has developed its private label, Up & Up, and is manufacturing multiple products, including diapers under it.


Private labels are less expensive than name-brand products because they don’t have the same marketing and advertising costs.

Target Up &Upp Diapers

Target introduced its Up & Up diaper brand in response to customer demand for more affordable options and superb quality.

The company did that because they have greater control over the brand’s design to make it according to the needs and preferences of its customers.

Let’s discuss what Up & Up diapers offer you as a parent looking for the best product for their baby:

1. Performance of Up &Upp Diapers

Pampers Brand In The Target Store

Up & Up diapers feature a soft, breathable outer cover designed to reduce moisture and keep your baby’s delicate skin dry and comfortable. This prevents rash and irritation, which can be very uncomfortable for your baby.

Up & Up diaper’s wetness indicator changes color from yellow to blue, indicating it’s time to change it.

The diaper also features secure grip velcro tabs, which provide a strong hold and help prevent it from accidentally coming off.

This is especially important during the toddler stage, when little ones may be tempted to remove their diapers.

Furthermore, the stretchy waist of these diapers provides a flexible fit for your little one.


Up & Up offers the same 12-hour leak protection as other diaper brands. However, this can vary depending on your baby’s size and activity level.

Overall, Up & Up diapers’ performance is positive, and the brand can easily compete with well-known names like Huggies and Pampers.

2. Up &Upp Diapers Safety

Small Little Caucasian Baby Newborn Infant Making First Steps

Up & Up diapers come with a dryness liner clinically proven to be gentle and hypoallergenic. This liner contains natural skin soothers such as aloe and vitamin E, which help keep baby skin soft and smooth.

Another good thing about Up & Up diapers is that they are free from potentially harmful or irritating ingredients, including latex, lotions, sulfates, parabens, dyes, fragrances, petroleum, and chlorine.

Therefore, you shouldn’t be concerned about exposing your baby’s delicate skin to unnecessary chemicals or irritants while using Up & Up diapers.

3. Cost of Up &Upp Diapers

A Happy Couple Is Buying Diapers For Their Baby In Supermarket

The price range for Up & Up diapers at Target varies depending on the size and quantity. Generally, Up & Up diapers are one of the more affordable options available. Roughly, these diapers cost as follows:

  • Newborn (up to 10 pounds): $4.79 – $21.49 for packs ranging from 28 to 176 diapers.
  • Size 1 (8-14 pounds): $4.79 – $39.99 for packs ranging from 44 to 176 diapers.
  • Size 2 (12-18 pounds): $4.79 – $39.99 for packs ranging from 36 to 172 diapers.
  • Size 3 (16-28 pounds): $4.79 – $39.99 for packs ranging from 31 to 144 diapers.
  • Size 4 (22-37 pounds): $4.79 – $39.99 for packs ranging from 27 to 120 diapers.
  • Size 5 (27+ pounds): $21.49 – $39.99 for packs ranging from 96 to 172 diapers.

You can expect to pay roughly double per diaper for Huggies and Pampers compared to Up & Up diapers, making the brand extremely affordable.

Target Up & Up vs. Walmart Parent’s Choice Diapers

Diapers On Display For Sale At Walmart

Target’s Up & Up and Walmart’s Parent’s Choice are private-label diapers designed to offer a more affordable option for parents, and their same prices reflect this part.

However, Parent’s Choice diapers have better absorption and leak protection than Up & Up diapers.

But it’s worth noting that Parent’s Choice diapers do not have ECF (Elemental Chlorine-Free) labeling on the packaging, which could be a concern for those who prioritize avoiding a diaper with harmful chemicals.

On the other hand, Up & Up diapers have ECF labeling, which is a satisfying element for parents.

What Are Up & up Diapers Made Of?

Factory And Equipment For The Production Of Pampers

The absorbent core of the Up & Up diaper is made with ECF fluff. The rest of the parts are manufactured with a combination of plastics such as polyester, polypropylene, and polyethylene.


Diapers made with plastics are incredibly harmful to the environment upon disposal.


In this article, we’ve discussed who makes Target diapers and explored several factors parents may want to consider when choosing this brand for their baby.

This information helps you to put your faith in Target Up & Up diapers to keep your baby happy and your budget in check.

Frequently Asked Questions

Does Target Offer Any Discounts or Promotions On Up & up Diapers?

Target often offers discounts, deals, and promotions on Up & Up diapers, such as buy-one-get-one, gift cards with purchase, or a percentage off the regular price.

Can I Buy Diapers in Bulk at Target?

Yes, Target has various options for bulk diaper packages in-store and online, which can be very cost-effective for you.

How Do I Know What Size Diaper To Buy for My Baby?

The size of the diaper you should buy for your baby depends on their weight and age. However, as a general guide, here are the recommended weight ranges for standard diaper sizes:

  • Newborn: Up to 10 pounds
  • Size 1: 8 to 14 pounds
  • Size 2: 12 to 18 pounds
  • Size 3: 16 to 28 pounds
  • Size 4: 22 to 37 pounds
  • Size 5: Over 27 pounds

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