What Is W+ at Walmart?

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Walmart+ (W+), a subscription service offered by Walmart, has been gaining traction since its launch in September 2020. This program is designed to provide members with various benefits, ultimately helping them save time and money. But what exactly is Walmart+, and how does it differ from other Walmart services? Let’s dive in and explore the ins and outs of Walmart+.


Walmart+ (W+), a subscription service offered by Walmart, provides members with various benefits such as unlimited free deliveries on orders over $35, member prices on fuel at Walmart and Murphy stations, access to a mobile Scan & Go feature for a touch-free in-store shopping experience, and more. The service costs $98 per year or $12.95 per month.

What Does W+ Stand For?

Walmart+ (W+), priced at $98 per year or $12.95 per month, is a membership program that offers several perks to its subscribers. These benefits include unlimited free deliveries on orders over $35 from participating stores, member prices on fuel at Walmart and Murphy stations, and access to a mobile Scan & Go feature for a touch-free in-store shopping experience.

How Does Walmart+ Differ From Other Walmart Services?

While other Walmart services such as Walmart Grocery Pickup focus on providing customers with the convenience of ordering groceries online and picking them up at a scheduled time without additional fees, Walmart+ goes beyond that. The Walmart+ subscription offers free unlimited deliveries, fuel discounts, early access to special deals, cashback rebates, and free access to Paramount+ for video streaming at no extra cost.

What Are the Primary Benefits of Walmart+?

Walmart+ offers several benefits to its members, including:

  1. Unlimited free delivery: Customers can enjoy free delivery on more than 160,000 items from their local Walmart store, as long as they meet a $35 order minimum.
  2. Member prices on fuel: Walmart+ members can save on fuel at select gas stations.
  3. Mobile Scan & Go: This feature allows members to use their smartphones to scan items and pay for them in-store, providing a touch-free shopping experience.
  4. Walmart Rewards: Members can earn loyalty currency on eligible purchases, which can be redeemed on future purchases at Walmart.
  5. Cashback rebates: In partnership with Ibotta, Walmart+ subscribers can access cashback rebates on certain items, including groceries and household products, both online and in stores, with a maximum earning of $500 per year.
  6. Early access to deals: Members get early access to Walmart deals during major retail holidays, as well as exclusive sales events like Walmart Plus Weekend.
  7. Travel benefits: Walmart+ members can earn 5% Walmart cash on hotels, vacation rentals, car rentals, and more when booking through Walmart’s travel hub, powered by Expedia.
  8. Free access to Paramount Plus: Members can enjoy free access to the video streaming service Paramount Plus.
  9. Discounts for eligible customers: Walmart+ Assist offers customers on government assistance a 50% discount on monthly or annual Walmart+ paid membership plans.

How Can Customers Access Walmart+?

Customers can access Walmart+ and its benefits by signing up for a membership on the Walmart+ website. The membership costs $98 per year or $12.95 per month and comes with a free 30-day trial. For customers on government assistance, Walmart offers Walmart+ Assist, which provides a 50% discount on monthly or annual Walmart+ paid membership plans.

How Much Does Walmart+ Cost?

Walmart+ costs $98 for an annual plan or $13 monthly. There is also a discounted rate for Walmart+ Assist members, which is $6.47/month or $49/year. The membership includes benefits such as free unlimited deliveries from the store (with a minimum order of $35), free next-day and two-day shipping on items from, and a Paramount+ Essential Plan subscription at no additional fee.

What Have Been Customer Experiences and Reviews About Walmart+?

Customer experiences and reviews about Walmart+ have been generally positive. Many customers appreciate the convenience and efficiency of the service, which offers same-day delivery on more than 160,000 products. The ability to return purchases in-store and use the Walmart+ app to streamline in-store shopping are also seen as perks that make the service stand out from its competitors.

However, there have been some minor complaints about the service. For example, one user mentioned that they didn’t like the limited window to add items to their order. Despite these minor issues, many customers find Walmart+ to be worth the membership cost, especially for those who frequently shop at Walmart.

In conclusion, Walmart+ is a robust membership program that offers a variety of benefits designed to enhance the shopping experience at Walmart. Whether you’re a frequent Walmart shopper or just looking for ways to save time and money, Walmart+ may be a worthwhile investment.

Frequently Asked Questions

Can I cancel my Walmart+ membership anytime?

Yes, you can cancel your Walmart+ membership at any time. If you cancel during the free trial period, you will not be charged. If you cancel after the trial period, your membership will end at the end of your current paid term.

Is there a minimum order for free delivery with Walmart+?

Yes, there is a minimum order of $35 for free delivery with Walmart+.

Can I share my Walmart+ membership with family members?

No, currently, Walmart+ membership is limited to the account holder and cannot be shared with family members.

Is Walmart+ available everywhere in the U.S.?

Walmart+ is available in all 50 states, but the availability of specific benefits may vary based on location and local regulations.

What is the Walmart+ Assist program?

The Walmart+ Assist program is a discounted membership program for customers on government assistance. It offers a 50% discount on monthly or annual Walmart+ paid membership plans.

Does the Walmart+ membership fee include taxes?

No, the Walmart+ membership fee does not include taxes. Any applicable taxes will be added to the membership fee based on your location.

Can I use my Walmart+ benefits in-store and online?

Yes, you can use your Walmart+ benefits both in-store and online. However, some benefits, such as free delivery and member prices on fuel, are only available in specific locations.

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