RetailTractor Supply

Why Does Tractor Supply Sell Ducks?

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Tractor Supply Company (TSC), the largest rural lifestyle retailer in the United States, has been providing a variety of products for home, land, pets, and animals since 1938. Among their diverse offerings, you’ll find an interesting item — ducks. But why does Tractor Supply sell ducks? Let’s dive deep into this topic and uncover the reasons behind this business strategy.


Tractor Supply sells ducks to meet the growing global market demand for duck meat products and to cater to their target customers’ rural lifestyle needs. The company provides a variety of duck breeds, resources, and supplies for customers interested in raising ducks for meat, eggs, or as pets. However, they also face ethical considerations regarding animal welfare, which they are committed to addressing.

Tractor Supply’s Business Model

Tractor Supply focuses on serving the rural lifestyle, a unique market segment comprising hobby farmers, ranchers, suburban and rural homeowners, and pet lovers. The company offers a wide array of products, including work and recreational clothing, lawn and garden tools, home goods, fencing, truck beds, chicken coops, pet food, and feed for farm animals. Livestock and pet products account for 47% of the company’s sales, making it a significant part of their revenue stream.

The Market Demand for Ducks

The global market demand for duck meat products is on the rise, projected to increase from USD 3.079 billion in 2023 to USD 4.9833 billion by 2032. This demand is driven by factors such as increasing consumer awareness of the health benefits of duck meat consumption and the expansion of production capacities by major industry vendors.

Tractor Supply is well-positioned to meet this demand by offering ducks for sale through their stores and online platform. They sell live assorted ducks, including breeds such as White Layer Ducks and Golden 300 Hybrid Ducks. Tractor Supply also provides resources and guidance on raising ducks, allowing customers to purchase ducks and access the necessary information and supplies to raise them, catering to the growing market demand for duck meat products.

Variety of Duck Breeds

Tractor Supply offers a range of duck breeds, including popular ones like Pekin and Rouen, as well as more unique breeds like Saxony and Crested. By offering a diverse selection of breeds, Tractor Supply caters to the needs of customers who are interested in raising ducks for various purposes, such as meat, eggs, or as pets.

Convenience and Support

Tractor Supply provides a one-stop-shop for customers looking to start a flock. They can purchase ducklings, feed, and other necessary supplies all in one place. Additionally, Tractor Supply offers resources and guidance on how to care for ducks. This convenience and support make Tractor Supply an attractive option for customers looking to start a flock or add to their existing one.

Ethical Considerations

Despite the benefits of selling ducks, Tractor Supply has faced criticism from animal welfare advocates. Concerns have been raised about the treatment of the ducks in stores and the potential for impulse buying by customers who may not have the knowledge or resources to care for the ducks properly. Tractor Supply is committed to addressing these concerns and ensuring the welfare of the ducks they sell.

In conclusion, Tractor Supply sells ducks to meet market demand, cater to their target customers, and stay true to their business model. While there are ethical considerations to be mindful of, Tractor Supply continues to provide resources and support for those interested in raising ducks. By understanding the reasons behind their decision to sell ducks, we can gain insight into the company’s strategic approach to serving the rural lifestyle market.

Frequently Asked Questions

What other types of livestock does Tractor Supply sell?

In addition to ducks, Tractor Supply also sells a variety of other livestock including chickens, turkeys, rabbits, and bees. Their offerings may vary by season and location.

Does Tractor Supply sell duck feed and supplies?

Yes, Tractor Supply sells a range of products needed to raise ducks, including feed, bedding, coops, and more. They aim to be a one-stop-shop for all your duck raising needs.

Can you buy ducks from Tractor Supply online?

Yes, you can purchase ducks from Tractor Supply online. However, availability may vary depending on the season and your location.

Does Tractor Supply offer information on how to care for ducks?

Yes, Tractor Supply provides resources and guidance on duck care. This includes information on feeding, housing, health care, and more.

Does Tractor Supply sell ducks all year round?

The availability of ducks at Tractor Supply can vary by season. Typically, ducks and other poultry are more readily available in the spring, which is often referred to as “chick season”.

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