Amazon Affiliate links are unique URLs generated through the Amazon Associates Program, which allows content creators, publishers, and bloggers to monetize their websites, blogs, or social media channels by promoting Amazon products. However, these links can often be long and unattractive, which may discourage users from clicking on them. Shortened links are more visually appealing and can result in more clicks. This article will guide you on how to shorten Amazon Affiliate links and offer several potential benefits, along with some best practices to follow.
To shorten Amazon Affiliate links, log into your Amazon Associates account, search for the product you want to promote, and click on the down arrow beside the “Get Link” button. Then, select “Shorten URL with amzn.to”. Your shortened Amazon Affiliate link will be generated for you to copy and share as needed. Always remember to adhere to Amazon’s guidelines when using these shortened links.
What are Amazon Affiliate links and why shorten them?
Amazon Affiliate links are unique URLs that track referrals from your website or social media channel to Amazon. When someone clicks on an Amazon Affiliate link and makes a purchase on Amazon, the affiliate earns a commission for referring the sale.
However, original Amazon Affiliate URLs can be long and unattractive. Shortened links, on the other hand, are more visually appealing and user-friendly, leading to higher click-through rates (CTR) and increased earnings for affiliates. Additionally, shortened links are easier to share on social media platforms, where character limits may be a concern.
How to shorten Amazon Affiliate links?
Amazon provides its own link shortening service, amzn.to, for affiliates to shorten their links. Here’s a step-by-step guide on how to do it:
- Log in to your Amazon Associates account.
- Search for the product you want to promote using the search bar in the Associates Central website.
- Once you find the product, click on the down arrow beside the “Get Link” button.
- Click on “Shorten URL with amzn.to”.
Your shortened Amazon Affiliate link will be generated, and you can copy and share it as needed.
Potential benefits of shortening Amazon Affiliate links
Shortening Amazon Affiliate links can offer several potential benefits:
- Increased Click-Through Rates (CTR): Shorter links are more visually appealing and user-friendly, leading to higher CTRs and increased earnings for affiliates.
- Enhanced Branding: Customized short links can reinforce your branding and make your content more recognizable.
- Improved User Experience: Shortened links can enhance the user experience by making it easier for users to share and engage with your content.
- Better Tracking and Analytics: Shortened links can be used with third-party tools that offer additional tracking and analytics features, helping you optimize your marketing campaigns.
Best practices when shortening Amazon Affiliate links
When shortening Amazon Affiliate links, it’s important to follow best practices and adhere to Amazon’s guidelines:
- Do not use external link shorteners: Amazon does not allow the use of external link shorteners like Bitly or other tools to shorten or cloak their affiliate links. Instead, use Amazon’s own link shortening tool (amzn.to) to truncate the long and intimidating links.
- Be transparent with your audience: Amazon wants your visitors to know where they are being redirected before landing on the shop. Make sure it’s clear to your audience that they are going to Amazon, either through visuals or some other indicator.
- Comply with Amazon’s policies: Ensure your use of Amazon links complies with their terms and conditions. This includes using Amazon’s marks for advertising purposes and linking back to Amazon’s website, and not employing domain names or business trademarks that are confusingly similar to Amazon.
- Customize shortened links: Many shortening services allow you to customize the link alias. Consider creating branded or descriptive aliases that resonate with your audience.
Conclusion
Shortening Amazon Affiliate links can improve your marketing efforts by making your links more attractive and user-friendly. Remember to use Amazon’s own link shortening service and adhere to their guidelines to ensure the effectiveness of your affiliate marketing efforts.
Frequently Asked Questions
Can I use any shortening service to shorten Amazon Affiliate links?
No, Amazon does not allow the use of external link shorteners like Bitly or other tools to shorten or cloak their affiliate links. You should use Amazon’s own link shortening tool (amzn.to).
Why do shorter links have higher click-through rates?
Shorter links are more visually appealing and user-friendly, which can lead to higher click-through rates. Long URLs can be intimidating or confusing, while shorter ones are easier to read and click on.
How can I make my shortened Amazon Affiliate links more recognizable?
Many shortening services, including Amazon’s, allow you to customize the link alias. Consider creating branded or descriptive aliases that resonate with your audience. This can reinforce your branding and make your content more recognizable.
Are there any rules I need to follow when using Amazon Affiliate links?
Yes, Amazon has specific policies for using their affiliate links. This includes using Amazon’s marks for advertising purposes, linking back to Amazon’s website, and not employing domain names or business trademarks that are confusingly similar to Amazon.
Does shortening Amazon Affiliate links improve user experience?
Yes, shortened links can enhance the user experience by making it easier for users to share and engage with your content. They are less intimidating, easier to read, and more visually appealing.
