How To Sell Art on Amazon

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Amazon has become a global marketplace for everything from books to electronics, and yes, even art. With over 300 million active users, Amazon provides a massive platform for artists to showcase and sell their artwork. Whether you’re a seasoned artist or just starting, this comprehensive guide will walk you through the steps to successfully sell your art on Amazon.


Selling art on Amazon can be done in three main ways: through Amazon Handmade for original works, by listing original prints as regular items, or using Amazon’s Print On Demand service for reproductions. After setting up a Seller Central account and listing your artwork with detailed descriptions and high-quality images, you’ll need to set a price that considers your costs and the market rate. Handle shipping carefully to prevent damage and provide excellent customer service to maintain a positive reputation.

Understanding Your Options

There are three main ways you can sell art on Amazon: selling original works as an Amazon Artisan Seller, selling original prints as listed items, or using Amazon’s Print On Demand service for reproductions.

Amazon Handmade

Amazon Handmade is a platform specifically designed for artisans to sell their handcrafted products, including original art. To join, you’ll first need to create a Seller Central account and complete the registration process. Once that’s done, you’ll need to apply to become an Artisan by submitting an application to Amazon Handmade.

Selling Prints as Listed Items

If you’re looking to sell original prints, you can list them directly on Amazon. Just like any other product on Amazon, you’ll need to create a seller account, list your products with detailed product descriptions and high-quality images, and manage the shipping and handling yourself.

Amazon Print On Demand

If you’re interested in selling reproductions of your art, Amazon’s Print On Demand service might be the best option for you. This service allows you to upload your artwork, and Amazon will handle the printing, billing, and shipping.

How to Price Your Art

Pricing your art effectively is crucial in attracting potential buyers. Here are a few tips on how to price your art on Amazon:

  1. Research the Market: Look at similar artworks on Amazon to get an idea of the price range.
  2. Consider Your Costs: Factor in the cost of materials, time spent, shipping, and Amazon’s fees to determine a price that allows for a profit margin.
  3. Quality Over Quantity: High-quality images and well-written descriptions can justify a higher price point.
  4. Stay Flexible: Be prepared to adjust your prices according to market trends and feedback from customers.

Shipping and Handling

Whether you’re using Fulfillment by Amazon (FBA) or handling the shipping yourself, it’s important to package your art securely to prevent any damage during transit. Be aware of Amazon’s return policy, which typically allows customers to return items within 30 days of receipt.

Customer Service and Returns

Providing excellent customer service is key to maintaining a positive reputation on Amazon. Be sure to respond promptly to customer inquiries and address any issues that arise. If a return is necessary, follow Amazon’s return policy and provide a valid return address or a pre-paid return label.

Success Stories

Several artists have found success selling their art on Amazon. For example, Dehanna Jones, a blown-glass artist, found success by being prepared and ready to sell as soon as Amazon Handmade went live. Jenny Wong-Stanley started small by listing a few pieces and gradually grew her business as interest in her work increased.


Selling art on Amazon offers artists a unique opportunity to reach a global audience. By understanding your options, pricing your art effectively, handling shipping and returns professionally, and providing excellent customer service, you can successfully sell your art on Amazon.

Frequently Asked Questions

What is Amazon’s commission for selling art?

Amazon charges a referral fee on each sale, which is typically around 15% for art products. However, this can vary depending on the category and selling plan.

What is Amazon Handmade’s application process like?

The application process for Amazon Handmade involves submitting an application form where you provide information about your business and your products. Amazon will review your application and determine if your products meet their criteria for handmade items.

What should I include in my product descriptions?

In your product descriptions, include details about the artwork such as the materials used, the dimensions, and any unique features. It’s also a good idea to tell a story about the artwork to engage potential buyers.

How can I improve my visibility on Amazon?

To improve your visibility on Amazon, ensure your product listings are optimized with relevant keywords. Additionally, positive customer reviews and competitive pricing can also boost your visibility.

Can I sell digital art on Amazon?

Yes, you can sell digital art on Amazon. However, it’s important to specify in your product description that the buyer will be receiving a digital file rather than a physical product.

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